Influencer Marketing Session

Assignment for The Influencer Marketing Session

• Definition - research and post in your blog a definition of Influencer 
• If you wish to research + post in Spanish = OK - share in English in class
• Infographic or Image - research and post in your blog an image that best expresses the concept
• View - this presentation - from Sebastien Felix of Snap Traveller
• Sebastien + Hugo presented at our Think Tank in February

Resource:

Sebastien Felix's excellent e-book on Influencer Marketing

Discussion questions:

• How does influencer marketing differ from traditional marketing concepts?
• How does influencer marketing relate to celebrity endorsement?
• Is influencer marketing just for big brands? Why, why not?
• What is the relationship of influencer to social sharing?
• Which industries or types of businesses can benefit the most from Influence Marketing?

• 

Digital Skills

Digital Skills - In class exercise

Tool

• Mashable App

Discover

• Designs + creative ideas

Influencer Marketing Tools

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